In this TVBEurope industry roundtable, senior leaders from across the media and entertainment sector share perspectives on how AI, automation, and hybrid infrastructures will shape 2026. Topics include the rise of agentic AI, smarter content workflows, evolving monetisation models, and the growing strategic value of metadata and archives. Memnon CEO Heidi Shakespeare highlights how AI is transforming the perceived value of content libraries, positioning archives as revenue-generating assets, and driving increased urgency to digitize and preserve legacy materials before they’re lost.

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