As artificial intelligence (AI) continues to transform the media and archiving sectors, the role of human archivists remains crucial. Memnon CEO, Heidi Shakespeare, highlights the ongoing need for human expertise in managing, preserving, and curating audiovisual archives as AI technology becomes more prevalent. She emphasizes that while AI can automate many repetitive tasks, it lacks the nuanced understanding required for accurate content interpretation and contextualization.

To read the full article in Content+Technology, click here and see page 23.